Fashions fade, style is eternal. Fashion fosters cliches of beauty, but I want to tear them apart.

Fashion to me has become very disposable; I wanted to get back to craft, to clothes that could last. For me, the summer will be pure gray – mother-of-pearl gray, very pale gray. To me, this is the big statement for summer. Then we have light blue, light turquoise, lots of pink. You can’t just buy things for the label – it’s ridiculous. I didn’t want to be a fashion designer,

Fashion moves so quickly that, unless you have a strong point of view, you can lose integrity. Design and style should work toward making you look good and feel good without a lot of effort so you can get on with the things that matter. Fashion moves so quickly that, unless you have a strong point of view, you can lose integrity. There has to be a balance between your mental satisfaction and the financial needs of your company. I have a fantastic relationship with money. I use it to buy my freedom.

Johnny Kemon

Founder & CEO

Attitude is everything. Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

Eddie Riely

Creative Director

Attitude is everything. Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

Nana Noodleman

IT Director

Attitude is everything. Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

Buster Moon

Sales Director

Attitude is everything. Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

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